In Fashion: Y.A.P Bridal
Original Source: In Fashion: Y.A.P Bridal
AS DANNI HESKETH, OWNER OF NEWCASTLE-BASED Y.A.P BRIDAL, SO PERFECTLY PUTS IT, YOUR WEDDING DRESS IS: “THE MOST SIGNIFICANT CLOTHING PURCHASE YOU WILL EVER MAKE; REFLECTING YOU, YOUR PERSONALITY AND YOUR STYLE”.
This is one task on the wedding ‘to do’ list that you’re 100% going to want to be an amazing and memorable experience…and one that will lead you to that perfect match of a dress. Which is exactly where professional bridal stylists like UNVEILED Network member Danni come in.
Having started her career as a Saturday girl at Y.A.P Bridal whilst studying a fashion degree, Danni has since #girlbossed her way to taking over the reins and becoming the proud owner of this renowned bridal studio.
A chic, luxurious and welcoming space, Y.A.P houses an exquisite collection of UK and international labels that appeal to the modern bride wanting to make a style statement with her choice of gown.
The expert skills of Danni and her team mean they can help unite a bride with her dream gown ticking boxes for her individual budget, setting and style, with an insanely gorgeous range of pretty, romantic, feminine and boho designs to select from.
Here, we find out more about this North East bridal institution and its unique approach whilst getting Danni’s top dress shopping dos and don’ts.
Hi, I’m Danni Hesketh, the owner of Y.A.P Bridal, destined for the modern bride. We’ve been bringing statement-making bridal wear from the most iconic designers across the globe, to our multi-award-winning studio in the heart of Newcastle, since 2010.
WHERE DID YOUR PASSION FOR BRIDAL FASHION BEGIN?
Being a bridesmaid seven times growing up meant that I was lucky enough to create so many amazing memories with my closest ones on their special day. I fell in love with bridal fashion, and I always remember that incredible moment seeing the bride’s reaction as the curtain pulled back and she fell for ‘the one’, knowing that’s exactly what I wanted to do one day – to create those feelings for brides-to-be. In January 2011, I was lucky enough to start my role as Saturday girl at Y.A.P Bridal whilst finishing my fashion degree, and my passion snowballed from there.
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